There is enormous potential in Facebook ads to generate leads and conversions even in highly competitive and saturated industries. Yet, not every ad turns out to be a winner, even if they have been crafted by experienced marketers. Many marketers learn this the hard way. The truth is it takes a lot of time, effort, strategy, and testing to create a highly effective Facebook ad. So, how to create a scroll-stopping, attention-grabbing creative?

This article will guide you with the best practices in creating a Facebook ad creative. If you are truly concerned about building a strong Facebook ad campaign, it is worth checking out this article, despite the fact, whether you are a novice or an expert in Facebook Marketing.

What Is a Facebook Ad Creative?

Facebook ad Creative refers to any Facebook ad that people see on your app or website. Creatives can be in any form such as videos, images, etc. Besides the visual attributes, the ad copy is also an essential component of a Facebook ad creative. In fact, you need to use the best combination of images, text, headlines, and CTA (Call to Action) elements for different devices. 

Yet, a Facebook ad creative that performs well for another product or business, may not work for your business. In fact, there are no universal rules to creating a Facebook ad creative. But, there are certain dos and don’ts that you need to be aware of.

How To Produce a High Converting Facebook Ad Creative?

The contemporary consumer is bombarded with hundreds of Facebook ads every day. So, how can you make your ad stand out from the rest? 

Here are a few proven tips to creating a Facebook ad creative that converts based on the psychology of marketing. These tips will not only make your life more convenient but also help you optimize your Facebook campaign budgets. 

Have a Short Ad Copy

You need to understand user behavior on social media. In the contemporary world, people hardly have time to read everything they see on their feed. In fact, the majority just scan through the feed quite fast and only interact with those posts that are appealing to them. So, the gist is, you need to have eye-catching, bold, and engaging Facebook ad creatives. 

Besides, short and sweet Facebook ad texts are better than longer ones. So, keep the Facebook posts to around 40 characters and the headlines to around 5 words. Also, remember that your ad copy needs to be aligned with your key message. 

Give Fewer Choices

Ever come across a concept called decision fatigue? Well, having to take too many decisions is stressful for the brain. In fact, when people encounter ads with multiple product choices, there is a tendency to feel overwhelmed. As a result, people may not initiate a purchase. So, it is prudent to select a few best products and create a distinct ad copy for each, rather than putting everything into a single ad. This will not only facilitate conversions, but will also enable you to track which products are doing well, and thereby decide which ads to be given a boost.

Put Discounts in Dollars Rather Than in Percentage

If you include discount percentages in your creatives, people have to manually calculate the amount that they would be saving. As mentioned above, this is exhausting for the human brain. Instead, include the dollar value upfront so that they know the exact savings without having to do the maths. Always try to streamline the process of decision-making for your users. 

Use Engaging Visuals

Engaging visuals are a mandatory requirement for high converting Facebook ads. When selecting images, it is important that you get your value proposition right. In fact, the images and videos you include need to be relevant to your offering, target market, and the message that you are conveying through the ad. Do not go for typical images used by most businesses like people shaking hands. Think out of the box. Meanwhile, pay attention to the color and the vibe when picking visuals. 

Include Text Overlays

When Facebook ad creatives contain text overlays, they look more professional and attractive at the same time. Thus, text overlays can facilitate capturing the users’ attention. So, it is smart to add some appealing and engaging text overlay to your ad creatives. This can be done with the help of a designer or by using a program like Canva. 

Show Your Offerings in Action

One of the biggest challenges in online marketing is to convince potential customers to make a purchase. This is because people are generally reluctant to buy a product unless they are familiar with its features, design, and quality. 

Also, people are eager to know how the product will actually look like or perform when used. Without physical observation, it is obvious that people will have a lot of queries about the product. One way to clarify these doubts is by displaying your product in action. For example, if you are advertising handbags, it is prudent to show their aesthetic and functional value in a video. 

Humanize Your Facebook Creatives

Research has found that people respond well to ads with human depictions. For instance, if you are advertising fashion and apparel, it is smart to include images of people wearing your products and posing at different angles, rather than pictures solely showing your clothes. If your products are versatile, it is prudent to include a video showing the multiple uses. You need to humanize your products in Facebook ad creatives. This will make it possible for the users to picture themselves interacting with your offerings. 

Besides, you can highlight moments and experiences in your Facebook ads rather than merely a product. For example, include a picture of a woman wearing a handbag to the workplace, or else to a party. You need to identify the situations that are most appealing to your intended market and incorporate them into your creatives. In fact, research  says that successful Facebook ad creatives are those that can tap the unconscious mind of customers in a subtle way.

A/B Test the Ad Creatives

While the above are some of the best practices in Facebook ad creatives, A/B testing is a bonus tip to discover which ad creatives are the most effective when it comes to conversions. At this stage, you should juggle images, ad copy, headlines, and CTA options and test what appeals to your shoppers the most. 

Wrapping Up

There is no secret to creating a high converting Facebook ad creative. All you have to do is follow the best practices given in this article and incorporate the preferences, and interests of your target audience when designing ad creatives. When you master the art of crafting innovative and compelling Facebook ad creatives, you will eventually be able to claim the conversions easily. 

Key Takeaways

• Creating a successful Facebook ad creative involves a lot of time and energy even for an expert in social media marketing.
• You need to study your target audience and identify what sort of Facebook ad creatives would be most attractive for them.
• Always consider the personalities of your intended users, when deciding the images, CTAs, headlines, and ad copy for your creative.
• Remember the best practices; keep the text short, humanize the content, depict experiences, and give few product options. 
• The pro tip for highly effective Facebook ad creative is A/B testing. Learn what works best for your business through trial and error methods.