Fashion brand that specializes in practical high-end men’s bags.
This case study is from an e-Commerce that specialises in creating practical high-end men’s bags.
This brand was struggling to scale for a long time.
We spotted the bottlenecks and implemented the right
strategies, and just under 3 months, we were able to generate
$223,000 on $77,000 ad spend – 2.89 ROAS
We used videos extensively on top of funnel educating the audience about the bags – what they are made of (e.g. leather sourced only from Europe) and the practicality of the bags (e.g. very light due to less water content in the leather).
We then introduced a retargeting campaign as well as introducing testimonials for social proof on bottom of the funnel, which worked astonishingly well.
